The Christmas train was not like other trains. It didn’t stay in one place for long, but rolled purposefully and quickly through the glistening snowy landscape. The villagers gathered curiously on the platform to marvel at the fascinating sight. Some immediately understood the possibilities this train offered. They had heard about the wonders of digitalization: borderless markets, global networking and the ability to change the world with a good idea.

“If we jump on now, we can be part of something big!” shouted the brave among them. Without hesitating for long, they grabbed their ideas and jumped on the bandwagon – even if they didn’t have all the answers. They knew that perfection is often the enemy of progress and that sometimes you just have to start to find your way.

But not everyone was convinced. Some remained hesitant on the platform. “Why should we give up our tried and tested trade?” they asked skeptically. “That’s how we’ve always done it, and it’s worked.” They looked after the Christmas train, which disappeared into the distance with a bright glow. All that remained was the silence of the wintry night.

Those who got on board experienced an incredible journey. They learned how they could conquer entire markets with the speed and possibilities of digitalization. Small ideas grew into big successes and their courage was richly rewarded. They were the ones who actively helped shape the future – courageous, curious and open to the new.