CLAAS

Shaping the future of Farming together

At DLG.prototype.club 2023, CLAAS teamed up with prototype.club to explore cutting-edge solutions for the tractor cabin of the future. Through this collaboration, promising startups were identified to bring innovative UX and control concepts to life. The result? A visionary approach to modern farm machinery that enhances user experience and efficiency.

Developer sprints: DLG.prototype.club 2023

Results: Follow-up contract for Lumos

Im Vordergrund schütteln sich 2 Frauen die Hand. Eine von ihnen hält eine goldene 1 in der Hand. Ein Mann steht im Hintergrund zwischen ihnen und lacht in die Kamera und hält einen Sekt in der Hand.
Ein Mann des Unternehmens LUMOS steht auf der CLAAS Bühne und spricht. Neben ihm sitzen 3 weitere Männer von CLAAS auf der Bühne.
Christian Schweizer steht auf der CLAAS Bühne und stellt prototype.club vor. 3 Männer von CLAAS sitzen daneben und hören gespannt zu.

Challenge details

The Goal

CLAAS sought innovative UX/UI solutions to transform the tractor cabin into a smart farm control center. The challenge was hosted at DLG.prototype.club 2023, where startups presented groundbreaking approaches to interface design, visualization, and interaction.

The Collaboration

Working with prototype.club, CLAAS engaged with cutting-edge startups to rethink how operators interact with farming machinery. The focus was on:

  • Intuitive User Interfaces – Simplifying complex controls
  • Advanced Visualization – Improving data display for better decision-making
  • Seamless Interaction – Enhancing the operator experience

The Winning Concept

Lumos, an innovative startup, convinced CLAAS with a future-oriented UX design. Together, they developed a concept that reimagines the tractor cabin as an intelligent control hub, integrating modern data visualization and interaction technologies.

What’s Next?

The insights gained from this collaboration will help shape the next generation of CLAAS tractors. prototype.club continues to connect CLAAS with innovative startups, driving technological progress in agriculture.

A detailed look

Roman and Matthias offer further insights

The challenge

CLAAS aimed to redesign the user experience of tractor cabins, making them more intuitive and efficient. The challenge brought together startups specializing in UX/UI, interaction design, and data visualization to explore future-ready solutions.

What startups brought to the table

Through prototype.club, CLAAS engaged with a diverse group of startups, each offering fresh ideas to improve interface usability, operator comfort, and smart data integration. The concepts explored ranged from gesture-based controls to AI-driven assistance, challenging traditional design approaches.

Key learnings

Based on the collaboration, several key takeaways emerged:

  • Simplicity matters – Operators need intuitive controls to focus on the job, not on complex technology.
  • Data accessibility is crucial – Real-time insights should be displayed clearly and contextually.
  • New technologies offer new efficiencies – AI, automation, and smart visualization can enhance productivity.
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